ANDREASEN, A.R. (1997): “Challenges for the Science and Practice of Social
Marketing”. Goldberg, M.E., et al. (eds) Social Marketing: Theoretical and Practical
Perspectives,. Mahwah, NJ: Lawrence Erlbaum Associates, Publishers.
__________ , A. R. (1994): "Social Marketing: Definition and Domain," Journal of
Public Policy and Marketing, 13(1):108-114
__________, A.R. (1993), “Presidential Address: A Social Marketing Research
Agenda for Consumer Behavior Researchers”. M. Rothchild ve L. Mc Allister (eds),
Advances in Consumer Research, Vol.20:1-5, Provo, UT: Association for Consumer
Research.
BLOOM, P. ve NOVELLI, W.D. (1981): “Problems and Challenges in Social
Marketing”, Journal of Marketing, 45 (Spring): 79-88.
BUCHANAN, D. R., REDDY, S. ve HOSSAIN, Z., (1994): “Social Marketing: A
Critical Appraisal” , Health Promotion International, 9(1): 49-57.
130
CELSI, R.L. ve OLSON, J.C. (1988): “The Role of Involvement in Attention and
Comprehension Processes”, Journal of Consumer Research, 15 (September): 210-
224.
COHEN, J. ve ARENI, C. (1991), “Affect and Consumer Behavior”. T.S. Robertson
and H.H. Kassarjian (eds.), Handbook of Consumer Behavior, Englewood Cliffs, NJ:
Prentice-Hall.
FISHBEIN M, BANDURA A, TRIANDIS H.C., KANFER F.H., BECKER M.H.,
MIDDLESTADT, S.E. ve EICHLER, A. (1992). “Factors Influencing Behavior and
Behavior Change”, Final Report-Theorist's Workshop. Rockville, MD: NIMH.
GOTTHOFFER, A.R. ve LANCASTER, K.M., (2001): “Estimating the Audience
Coverge of PSAs: The Ad Council’s Drunk Driving Prevention Campaign”, Journal
of Advertising Research, Vo. 41, May/June,:471-473
HASTINGS, G.B. and HAYWOOD, A.J. (1994), “Social Marketing: A Critical
Response”, Health Promotion International, 9(1): 59-63.
HUTTON, J. G., (2001): “Narrowing the Concept of Marketing” Ewing , Michael T,
(ed)., Social Marketing, The Haworth Press, USA: 5-24
KOTLER, P. (1994), Marketing Management: Analysis Planning Implementation
and Control, Englewood Cliffs, NJ: Prentice Hall.
KOTLER, P. ve ANDREASEN, A.R. (1996), Strategic Marketing for Non-Profit
Organizations, (5th ed.), Englewood Cliffs, N.J.: Prentice-Hall.
__________, P. ve ZALTMAN, G. (1971): "Social Marketing: An Approach to
Planned Social Change," Journal of Marketing, Vol. 35 (July):5.
LEFEBVRE, R. C., (1992): “The Social Marketing Imbroglio in Health Promotion”,
Health Promotion International, 7(1): 61-64.
__________ , R.C. ve FLORA J. A., (1988): “Social Marketing and Public Health
intervention”. Health Education Quarterly, 15(3): 299-315.
LING, J.C., FRANKLIN, B., LINDSTEADT, J.F. ve GEARION, S. (1992), “Social
Marketing: Its Place in Public Health”, Annual Review of Public Health, 13: 341-362.
131
MEEKERS, D., AGHA, S. ve KLEIN, M. (2005): “The Impact on Condom Use of the
“100% Genue” Social Marketing Program in Cameroon”, Journal of Adolescent
Health, 36:530el-530el2
MUCUK, İ. (2001): Pazarlama İlkeleri, Türkmen Kitapevi, İstanbul, 2001.
POLICH, J.M., ELLICKSON, P.L., REUTER, P. ve KAHAN, J.P. (1984), Strategies
for Controlling Adolescent Drug Use, Rand Publication Series, R-3076- CHF, Santa
Monica, CA: Rand Corporation.
ROTFELD, H.J., (1999): “Social Marketing and Myths of Appeals to Fear”, Journal
of Consumer Marketing, 16(2):119-121
ROTHSCHILD, M. (1997): “An Historic Perspective of Social Marketing”, Journal of
Health Communication, , 2(4 Oct-Dec),:308-310.
ROTHCHILD, M.D. (1979): “Marketing Communications in Nonbusiness Situations
or Why It’s So Hard to Sell Brotherhood like Soap”, Journal of Marketing, Spring,
11-20;
SMITH, W. A. (1997), “Social Marketing: Beyond the Nostalgia,” GOLDBERG M. E.,
FISHBEIN E., M., ve MIDDLESTADT, S.E., (eds). Social Marketing: Theoretical and
Practical Perspectives, Mahwah, NJ: Lawrence Erlbaum Associates, Publishers
STEAD, M. ve G. HASTINGS (1997), “Advertising in the Social Marketing Mix:
Getting the Balance Right,” GOLDBERG M. E., FISHBEIN E., M., ve
MIDDLESTADT, S.E., (eds). Social Marketing: Theoretical and Practical
Perspectives, Mahwah, NJ: Lawrence Erlbaum Associates, Publishers
__________ ve __________, (1995): “Advertising and Social Marketing: Time to
Redress the Balance”. Social Marketing Quarterly, 2(1)
STRASBURGER, V.C. (1989), ‘Prevention of Adolescent Arug Abuse: Why “Just
Say No” Just Won’t Work’, The Journal of Pediatrics’, 114(4):676-81.
SUTTON, S. M. (1991a): In AED, Social Marketing: Views from Inside the
Government. 30th Anniversary Seminar Series, Washington DC: Academy for
Educational Development: 36-47
__________, R (1991b): “Maintaining Norms about Expressed Emotions: The Case
of Bill Collectors”. Administrative Science Quarterly, 36, :245-68;
TAVMERGEN. İ. P. (1998): “Sosyal Pazarlama: Genel Uygulamada Karşılaşılan
Problemler ve Türkiye’den Bir Çalışma“, Pazarlama Dünyası, Sayı 70, : 22–28.
132
TEK, Ö.B. (1997): Pazarlama İlkeleri, Global Yönetimsel Yaklaşım, Türkiye
Uygulamaları; Cem Ofset Matbaacılık, İstanbul.
WEINREICH, K.N. (1999a), “What is Social Marketing”, Weinreich
Communications, http://members.aol/weinreich/articles.html , (13/06/2006)
__________, (1999b), Hand-On Social Marketing: A Step by Step Guide, Sage
Publications, USA.
WIEBE, G.D. (1952): “Merchandising Commodities and Citizenship on Television”,
Public Opinion Quarterly, Vol.15 (Winter): 679-691.
WOLBURG, J.M (2004): “Misplaced Marketing: The Need for New Anti-Smoking
Advertising Strategies that Do Not Provoke Smoker Defiance”, Journal of Consumer
Marketing, 21(3):173-174
__________, (2001a): “The ‘Risky Business’ of Binge Drinking among College
Students: Using Risk Models for PSAs and Anti-Drinking Campaigns”, Journal of
Advertising, 30(4): 24-39.
__________, (2001b), “Why Television is the ‘Wrong’ Environment for Public
Service Advertising Campaigns”, Journal of Consumer Marketing, 18(6): 471-473.
YOUNG, E.(1995): “From Persuasion to Attraction: Building Brand Loyalty and
Involvement in Social Marketing Campaigns. The Role of Advertising in Social
Marketing”. Paper presented at 1995 Society for Consumer Psychology
Conference, Atlanta.
__________, E. (1988-1989): “Marketing Social: Where It's Come From; Where It is
Going”. Health Promotion, 27(3): 2-5.
Thank you for copying data from http://www.arastirmax.com