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BANKACILIK KOMİSYON VE ÜCRETLERİNİN KREDİ FİYATLARINA VE KARLILIĞA ETKİSİ: TEORİK KANITLAR

THE EFFECTS OF FEES AND COMMISSIONS ON LOAN PRICING AND PROFITABILITY: THEORETICAL EVIDENCES

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Abstract (2. Language): 
Intensifying competition in the banking sector in the 1990’s increased the importance of the non-interest income activities for banks. Banks sought the ways of selling non-interest products and targeted their core costumers as a reaction against increasing competition. To fulfill their objectives, they introduced pricing strategies that connect interest and noninterest products. In this vein, price information level differences play a key role to turn good old days. This study theoretically extends the Kim et al. (2003)’s model by integrating the fees and commissions charged from the loan activities into the model in the presence of less- and well-informed customers. Theoretical extension shows that there is a negative relationship between loan price and, fees and commissions. Moreover, the study provides that this negative relationship helps banks to increase their profit by renting from lessinformed loan customers.
Abstract (Original Language): 
Bankacılık sektöründe 1990’larda artan rekabet bankalar için faiz-dışı gelirin önemini artırdı. Bankalar faiz-dışı ürün satmanın yollarını aramaya başladılar ve kredi müşterilerini hedef seçtiler. Bankalar bu amaçlarını gerçekleştirmek için yeni fiyat stratejileri ortaya koydular ve faiz ile faiz-dışı gelir arasında bağlantı kurdular. Bu bağlamda, müşterilerin kredi faizi fiyat bilgileri farklılıkları eski günlere dönüşte anahtar bir rol oynamakta. Bu çalışma, Kim vd. (2003)’ün modelini, müşterilerin farklı fiyat bilgisi seviyesini göz önünde bulundurarak, kredilerden alınan bankacılık ücret ve komisyonlarını entegre ederek genişletmektedir. Teorik çalışma kredi fiyatı ile bankacılık ücret ve komisyonları arasındaki negatif ilişkiyi ortaya koymaktadır. Dahası bu negatif ilişkinin bankanın fiyat bilgisi az olan müşteriler sayesinde daha fazla kâr elde etmesinde rol oynadığını ortaya koymaktadır.
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Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi (ISSN: 2146-3417 / E-ISSN: 2587-2052)
Yıl: 2017 – Cilt: 6 – Sayı: 2
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