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DEVELOPING EFFECTIVE MANUFACTURING STRATEGIES FOR PRODUCT MIX DECISIONS VIA THEORY OF CONSTRAINTS: A CASE STUDY

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Abstract (2. Language): 
One of the most important problems that today’s companies face the optimum product mix decision problems to maximize their profit level. Theory of constraints is one of the methods that can be used to solve these problems. In contrast to the traditional methods, TOC ensures superiority by determining the product mix. In this study, different manufacturing strategies are analyzed in the way of total income and gross profit within a firm manufacturing three types of products. Five different manufacturing strategies are investigated. Finally, it is found that the best strategy is TOC strategy according to total income and gross profit.
Abstract (Original Language): 
Günümüzün en önemli problemlerinden biri, firmaların kâr seviyelerini en büyükleyecek olurlu ürün karması problemleri ile karşı karşıya kalmalarıdır. Kısıtlar teorisi, bu tür problemleri çözmede kullanılabilecek yöntemlerden biridir. Geleneksel yöntemlerin tersine, kısıtlar teorisi bu problemlerin çözümünde üstünlüğe sahiptir. Bu çalışmada farklı üretim stratejileri toplam gelir ve brut kar yoluyla üç tip ürün üreten bir firma için analiz edilmiştir. Beş farklı üretim stratejisi incelenmiştir. Sonuç olarak kısıtlar teori yaklaşımının toplam gelir ve brut kâra gore en iyi strateji olduğu bulunmuştur.
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