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TÜKETİCİLERİN SOSYO-EKONOMİK ÖZELLİKLERİ İLE MAĞAZA MARKALI ÜRÜNLERE YÖNELİK SATIN ALMA DAVRANIŞLARI ARASINDAKİ İLİŞKİ

Socio-Economic Characteristics of Consumers To Purchase With The Conduct of The Relationship Between Store Brand Products

Journal Name:

  • Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi

Publication Year:

  • 2011

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
In this study, consumers' socio-economic characteristics (age, gender, education level, income level, occupation, family size) and the store was to determine the relationship between buying behavior towards branded products. With this in socio-economic characteristics of consumers who shop Carrefour Store, his thoughts on the store-brand products, so on with the data collected on the survey technique. Consumers' age, education level and income level and store-branded products were related to the buying behavior.
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Abstract (Original Language): 
Bu çalıŞmada, tüketicilerin sosyo-ekonomik özellikleri (yaĢ, cinsiyet, eğitim düzeyi, gelir düzeyi, meslek, aile büyüklüğü) ile mağaza markalı ürünlere yönelik satın alma davranıĢları arasındaki iliĢkilerin belirlenmesi amaçlanmıĢtır. Bu amaçla Ankara Carrefour Mağazası’ndan alıĢveriĢ yapan tüketicilerden sosyo-ekonomik özellikleri, mağaza markalı ürünler hakkındaki düŞünceleri vb. iliĢkin anket tekniği ile veri toplanmıĢtır. Tüketicilerin yaĢ, eğitim düzeyi ve gelir düzeyi ile mağaza markalı ürünleri satın alma davranıĢları arasında iliĢki bulunmuĢtur.
FULL TEXT (PDF): 
PDF icon arastirmax-tuketicilerin-sosyo-ekonomik-ozellikleri-ile-magaza-markali-urunlere-yonelik-satin-alma-davranislari-arasindaki-iliski.pdf
  • 2
1-19
  • Turkish

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