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ÜLKE MENŞEİ VE ÜRETİM MENŞEİ BİLGİSİNİN KALİTE ALGILAMALARINDAKİ ROLÜ

THE ROLE OF COUNTRY OF ORIGIN AND MADE-IN COUNTRY KNOWLEDGE ON THE PERCEIVED QUALITY

Journal Name:

  • Erciyes Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi

Publication Year:

  • 2009

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
Consumers evaluate a porduct on the basis of intrinsic and extrinsic informational cues. The country of origin information serves as an extrinsic cue of a product. At the present time, the country of origin of a product can be more than one. A product may not be exclusively associated with one country. In the global market, most of products are hybrid products. Origin of country, made-in country may be different countries. The present study was concentrated on both country of origin effects and made-in country effects, and their effects on perceived product quality were tested as well. The research findings indicated that knowledge of made-in country is effective on perceived product quality while the actual origin has not a significant impact on product-quality perception for brands that were included to this research. According to the findings of this research, knowledge of made-in country is a more important determinant on the perceived quality.
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Abstract (Original Language): 
Tüketiciler bir ürünü, içsel ve dışsal göstergeler temelinde değerlendirirler. Ülke menşei bilgisi ürüne dair bir dışsal gösterge gibi işlev görür. Günümüzde, bir ürünün birden fazla ülke menşei vardır. Bir ürün özellikle tek bir ülke ile ilişkilendirilememektedir. Küresel pazarda ürünlerin çoğu melezdir. Ülke menşei ve üretim menşei farklı ülkeler olabilmektedir. Bu çalışma ülke menşei hem de üretim menşei etkileri üzerinde yoğunlaşmış ve bunların ürün kalite algılamalarına etkilerini test etmiştir. Araştırma bulguları göstermektedir ki, araştırma kapsamına alınan markalar için, kalite algılamalarında ülke menşei önemli bir etkiye sahip değilken, üretim menşeine dair bilgi etkilidir. Bu bulgulara göre, algılanan kalitede üretim menşei bilgisi önemli bir belirleyicidir.
FULL TEXT (PDF): 
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  • 2
66-78
  • Turkish

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