Impact of Value Structure on Brand Engagement Depending on Degree of Self-Esteem of Adolescents

[1] H. Isakovich, “Consumer spending in a recession: How brands can capitalize on an economic downturn”, 2009. [Online]
Available: http://interbrand.com/images/papers/33_IP_Consumer_Spending _in_a_ Recession.pdf (2009).
[2] H. Kim, “Examination of Brand Personality and Brand Attitude within the Apparel Product Category,” Journal of Fashion
Marketing and Management, 4, pp. 243–252, 2000.
[3] B. Šramová, Osobnosť v procese ontogenézy, Bratislava: Melius, 2007.
[4] M. Fishbein, and I. Ajzen, Belief, Attitude, Intention, and Behavior. An Introduction to Theory and Research, Reading,
MA: Addison–Wesley, 1975.
[5] J.C. Olson, and T. J. Reynolds, Understanding Consumers´ Cognitive Structures: Implications for Advertising Strategy. In:
Percy, L., and Woodside, A., G. (Eds.), Advertising Consumer Psychology, MA: Lexington Books, pp. 77–90, 1983.
[6] R. M., Williams, Changes and stability in values and value systems, a sociological perspective. In: M. Rokeach (Eds.),
Understanding human values NJ: The Free Press, pp. 15–46, 1979.
[7] M. Rokeach, Understanding Human Values. Individual and Societal, New York: The Free Press, 1979.
[8] G. Hofsede, Cultures and Organizations Software of the Mind, New York: NY: McGraw-Hill.
[9] S. H. Schwartz, “A Proposal for Measuring Value Orientations across Nations,” Chapter 7 in the Questionnaire
Development Package of the European Social Survey, 2003. [Online] Available: http://www.Europeansocialsurvey.org.,
[10] S. H. Schwartz, “Are There Universal Aspects in the Structure and Contents of Human Values?,” Journal of Social Issues,
50, pp. 19-45, 1994.
[11] S. H. Schwartz, Value orientations: measurement, antecedents and consequences across nations. In: Jowell, R., Roberts,
C., Fitzgerald, R., and Eva, G. (Eds.), Measuring attitudes cross-nationally. Lessons from the European Social Survey.
London: Sage Publications, pp. 169–203, 2007.
[12] S. H. Schwartz, “Les valeurs de base de la personne: théorie, mesures et applications,” Revue française de sociologie, 47,
pp. 929–968, 2006.
[13] M. Rosenberg, Society and the Adolescent Self-Image, Princeton: Princeton University Press, 1965.
[14] M. Blatný and L. Osecká, “Rosenbergova škála sebehodnocení: Struktura globálního vztahu k sobě,” Československá
psychologie, 38, pp. 481–488, 1994.
[15] P. Macek, Sebesystém, vztah k vlastnímu Já. In: J. Výrost & I. Slaměník (Eds.), Sociální psychologie (2nd ed.). Praha:
Grada Publishing, 2008.
[16] K. H. Trzesniewski, T. E. Moffitt, R. Poulton, M.B. Donnellan, R.W., Robins, and A., Caspi, “Low self esteem during
adolescence predicts poor health, criminal behavior and limited economic prospects during adulthood,” Developmental
Psychology, 42, pp. 381–390, 2006.
[17] J. Šmídova, B. Hatlova, and J. Stochl, “Global Self Esteem in a Sample of Czech Seniors and Adolescents,” Acta Univ.
Palacki. Olomuc., Gymn., 38, pp. 31–37, 2008.
[18] R. W. Belk, Possessions and the extended self, Journal of Consumer Research, 15, pp. 139–168, 1991.
[19] W. H. Fitts, Tennessee Self Concept Scale, Manual, Los Angeles: Western Psychological Services, 1991.
[20] I. L. Janis, and P. B. Field, A behavioral assessment of persuasibility: Consistency of individual differences. In C. I. Hovland
and I. L. Janis (Eds.), Personality and persuasibility (29–54), New Haven, CT: Yale University Press, 1959.
[21] C. R. Martin, D. R. Thompson, and D. S. Chan, “An examination of the psychometric properties of the Rosenberg Self
Esteem Scale (RSES) in Chinese acute coronary syndrome (ACS) patients,” Psychology Health and Medicine, 11, pp. 507–
521, 2006.
[22] M. Shevlin, B.P. Bunting, and CH. Sewis, “Confirmatory factor analysis of the Rosenberg self-esteem scale,”
Psychological Reports, 76, pp. 707–710, 1995.
[23] Ľ. Pilárik, Analýza Rosenbergovej škály sebahodnotenia. In: Poliaková, E., Šramová, B., Selvek, P. (Eds.). Zdravie, morálka
a sebahodnotenie adolescentov, Nitra: UKF, 2004,
[24] M. Blatný, and A. Plháková, Temperament, inteligence, sebepojetí. Nové pohledy na tradiční témata psychologického
výzkumu. Brno: Psychologický ústav Akademie věd ČR, Tišnov: Sdružení SCAN, 2003.
[25] R. Inglehart, Modernization and postmodernization. Princeton, NJ: Princeton University Press, 1997.
[26] D. Sprott, S. Czellar, and E. Spangenberg, “The Importance of a General Measure of Brand Engagement on Market
Behavior: Development and Validation of a Scale,” Journal of Marketing Research, 46, pp, 92–104, 2009.
[27] J. W. Hong, and G. M. Zinkhan, “Self-concept and advertising effectiveness. The influence of congruency,
conspicuousness, and response mode,” Psychology & Marketing, 12, pp. 53-77, 1995.
[28] C. Chang, “Ad–self-congruency effects: Self-enhancing cognitive and affective mechanisms,” Psychology & Marketing,
22, pp. 887–910, 2005.
[29] H. Markus, Self-schema and processing information about the self. In: R. F. Baumeister (Ed.), The self in social
psychology. Philadelphia: Psychology Press, 1999.
Impact of Value Structure on Brand Engagement Depending on Degree of Self-Esteem of Adolescents
ISSN : 2028-9324 Vol. 3 No. 4, Aug. 2013 940
[30] S. Onkvisit, and J. J. Shaw, Consumer behavior, New York: Macmillan, 1994,
[31] W. B. Locander, and P. W. Hermann, “The effect of self-confidence and anxiety on information seeking in consumer risk
reduction,” Journal of Marketing Research, 16, pp. 268–274, 1979.
[32] M. Rokeach, The nature of human values (10th ed.). New York: The Free Press, 1973.
[33] G. M. Rose, D. M. Boush, and M. Friestad, “Self-esteem, susceptibility to interpersonal influence, and fashion attribute
preference in early adolescents,” European Advances in Consumer Research, 3, pp. 197–203, 1997.
[34] S. Shim, “Adolescent consumer decision-making styles: The consumer socialization perspective,” Psychology &
Marketing, 13, pp. 547–569, 1996.
[35] T. Kasser, and R. M., Ryan, “A dark side of the American dream: Correlates of financial success as a central life
aspiration,” Journal of Personality and Social Psychology, 65, pp. 410–422, 1993.
[36] S. Fournier, “Consumers and their brands: Developing relationship theory in consumer research,” Journal of Consumer
Research, 24, pp. 343–373, 1998.
[37] J. Ilgová, A. Ritomský, Hodnoty mladých Čechov a Slovákov – komparatívny empirický výskum, Sociálne a politické
analýzy, 3, pp. 77–113, 2009.
[38] S. Schwartz, “A Theory of Cultural Values and Some Implications for Work,” Applied Psychology: An International
Rewiew, 48, pp. 23-47, 1999.
[39] S. Schwartz, (n.d.). A Proposal for Measuring Value Orientations across Nations. [Online] Available:
http://www.europeansocialsurvey.org/index.php?option=com_docman&task=doc...
[40] B. Řeháková, Měření hodnotových orientací metodou hodnotových portrétu S. H. Schwartze. Sociologický časopis, 42,
pp. 107–128, 2006.
[41] D. Sprott, S. Czellar, and E. Spangenberg, “The Importance of a General Measure of Brand Engagement on Market
Behavior: Development and Validation of a Scale,” Journal of Marketing Research, 46, pp. 92–104, 2009.
[42] T. Kasser, and R. M. Ryan,” A dark side of the American dream: Correlates of financial success as a central life
aspiration,” Journal of Personality and Social Psychology, 65, pp. 410–422, 1993.
[43] N. Giges, Buying linked to self-esteem, Advertising Age, 68, April 13, 1987.