Cigarette Advertising lit Turkish Cinema Ami Brand Appearances
Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
Key Words:
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
Tobacco- bramt appearences are common înjiims anda re beaming increasingly endorsed by actors. Tin most highly advertised cigarette brands account for most brand appearances, which suggests an advertising molxve to this practice. We selected the top 15 box-office hits in the Turkey, We analysed the content to assess the association between exposure to tobacco use films and srmyking behaviour in a sample of Turkish adolescents.
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FULL TEXT (PDF):
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