The impact of mobile marketing in airports

8MS (2014). Study: Mobile technology usage by the top airlines in the world, the UK & Ireland.
Retrieved August 1st, 2014 from: http://www.8ms.com/2014/01/28/airline-mobile-tech-usage-global-uk/
Al-Debei, M., & Al-Lozi, E. (2014). Explaining and predicting the adoption intention of mobile
data services: A value-based approach. Computers in Human Behavior, 35, 326-338.
http://dx.doi.org/10.1016/j.chb.2014.03.011
Bellman, S., Potter, R., Hassard, S., Robinson, A., & Varan, D. (2011). The Effectiveness of
Branded Mobile Phons Apps. Journal of Interactive Marketing, 25(4), 191-200.
http://dx.doi.org/10.1016/j.intmar.2011.06.001
Bucholz, N. (2014). Study: Mobile technology usage by the top airlines in the world, the UK &
Ireland. Retrieved July 31st, 2014 from: http://www.8ms.com/2014/01/28/airline-mobile-tech-usageglobal-
uk/
Cohen, L., & Manion, L. (2002). Métodos de investigación educativa. Madrid: La Muralla.Colgate, M., Buchanan, M., & Elmsly, R. (2005). Relationship benefits in an internet
environment. Managing Service Quality, 15(5), 426-436.
http://dx.doi.org/10.1108/09604520510617284
Cook, P., Goh, C., & Chung, C. (1999). Service Typologies: A State of the Art Survey.
Production and Operations Management, 8(3), 318-338. http://dx.doi.org/10.1111/j.1937-
5956.1999.tb00311.x
Costa, E., Barragáns, B., & Rey, M. (2012). Which App? A recommender system of applications
in markets: Implementation of the service for monitoring users’ interaction. Expert Systems
with Applications, 39(10), 9367-9375. http://dx.doi.org/10.1016/j.eswa.2012.02.131
Dahlberg, T., & Öörni, A. (2007). Understanding changes in consumer payment habits do
mobile payments and electronic invoices attract consumers? Proceedings of 40th Hawaii
International Conference on System Sciences. Washington, DC: IEEE.
http://dx.doi.org/10.1109/hicss.2007.580
Dickinger, A., Haghiran, P., Murphy, J., & Scharl, A. (2004). An investigation and conceptual
modelo SMS marketing. 38th Hawaii International Conference on System Sciences (HICSS-
38).
Doganis, R. (1992). La empresa aeroportuaria (pp. 51). AENA: Paraninfo. Spain.
Domínguez-Menchero, J., & Torres-Manzanera, J. (2014). Optimal purchase timing in the airline
market. Journal of Air Transport Management, 40, 137-143.
http://dx.doi.org/10.1016/j.jairtraman.2014.06.010
Econsultancy (2014). Quarterly Digital Intelligence Briefing: 2014 Digital Trends. Retrieved
October 31st, 2014, from: https://econsultancy.com/reports/quarterly-digital-intelligence-briefing...
digital-trends
Florido-Benítez, L., & Del Alcázar, B. (2014). Analysis of Mobile Marketing in Airports. 7th
World Conference for Graduate Research in Tourism, Hospitality and Leisure, Istanbul,
Turkey, 409–414.
Florido-Benítez, L., Del Alcázar, B., & González, E. (2014a). La aplicación como herramienta del
marketing en los aeropuertos. I Congreso Internacional de Turismo de Zaragoza, Spain.
Florido-Benítez, L., Del Alcázar, B., & González, E. (2014b). La implementación de las
aplicaciones móviles en los aeropuertos para incrementar los niveles de satisfacción del
pasajero. I Simposio Internacional y Marketing Turístico IMAT, Valencia, Spain.
Florido-Benítez, L., Del Alcázar, B., & González, E. (2014c). Ventajas e inconvenientes de la
herramienta mobile marketing en los niveles de satisfacción de los usuarios de dispositivos
móviles. International Conference TMS ALGARVE 2014, Perspectivas Contemporâneas em
Tecnologias de Informação e Comunicação e em Estrategia, Algarve, Portugal, 69-83.García, I. (2011). Marketing digital multimedia: Nuevos formatos y tendencias. Revista
Géminis, 2(2), 37-45.
Gázquez, A., & Canniére, M. (2008). Marketing directo: Delimitación conceptual e influencia en
el comportamiento de compra del consumidor. Universia Business Review, 20, 120-120.
GEBTA (2012). Mobile technology and company trip management. Retrieved October 31st,
2014 from: http://gebta.es/publicaciones/GEBTA%20AE%20MOVILIDAD%20Y%20TRAVEL-ok.pdf
Giese, L., & Cote, A. (2000). Defining consumer satisfaction. Academy of Marketing Science
Review, 1(1), 1-34.
Gil, I., Ruiz, M., Berenguer, G., & Corraliza, A. (2012). Determinantes de la lealtad hacia la
tienda: La influencia del capital de marca de la tienda, de la satisfacción y de las
características personales. XXIV Congreso Nacional de Marketing. Madrid: ESIC.
Graham, A. (2009). How important are commercial revenues to today’s airports?. Journal of
Air Transport Management, 15(3), 106-111. http://dx.doi.org/10.1016/j.jairtraman.2008.11.004
Helgesen, O. (2007). Drivers of customer satisfaction in business-to-business relationships.
British Food Journal, 109(10), 819-837. http://dx.doi.org/10.1108/00070700710821359
Hermoso de Mendoza, C. (2004). Móviles, nuevas vías a la comunicación. IPMARK, 616, 30-34.
Hooft, A. (2011). Speaker at Ancillary Revenue World Europe Conference, London.
IdeaWorks (2012). Profit from Innovation: Benefits from Ancillary Revenue Reach All over the
World. Retrieved December 1st, 2014 from: http://www.ideaworkscompany.com/wpcontent/
uploads/2012/11/Airlines-Profit-from-Innovation.pdf
Jones, A., & Such, J. (2000). Transaction-specific satisfaction and overall satisfaction: An
empirical análisis. Journal of Service Marketing, 14(2), 147-159.
http://dx.doi.org/10.1108/08876040010371555
Kaplan, M. (2012). If you love something, let it go mobile: Mobile marketing and mobile social
media 4x. Business Horizons, 55(2), 129-139. http://dx.doi.org/10.1016/j.bushor.2011.10.009
Keramati, A., Taeb, R., Mousavi, A., & Mojir, E. (2013). A combinative model of behavioural and
technical factors affecting Mobile-payment services adoption: An empirical study. The Service
Industries Journal, 32(9), 1489-1504. http://dx.doi.org/10.1080/02642069.2011.552716
Mallat, N. (2007). Exploring consumer adoption of mobile payments a qualitative study. The
Journal of Strategic Information Systems, 16(4), 413-432.
http://dx.doi.org/10.1016/j.jsis.2007.08.001
Martín de Bernardo, C., & Priede, T. (2007). Marketing Móvil: Una nueva herramienta de
comunicación (pp. 30). La Coruña: Netbiblo.
Martínez, J. (2010). Marketing turístico y gestión del producto. TURyDES, 3(8), 1-15.McMillan, J., & Schumacher, S. (2005). Investigación educativa: Una introducción conceptual.
Madrid: Pearson Addison Wesley.
Melendo, L. (2010). Aportaciones del teléfono móvil al marketing. Situación y usos en España
en el año 2009. (Tésis inédita de maestría). Universidad Europe de Madrid.
MMA (2011). Libro Blanco de apps. Retrieved August 1st, 2014 from: http://www.google.com/url?
sa=t&rct=j&q=&esrc=s&source=web&cd=10&sqi=2&ved=0CHwQFjAJ&url=http%3A%2F%2Fmmaspain.com
%2Flibro-blanco-apps%2FRecursos
%2Flibroblanco.pdf&ei=kQTvUOqhBoi1hAeq1oG4Cw&usg=AFQjCNEgdYZYeGZjIYTZlb4T87G4at5CTA&sig2=m2q8rB_
RoEH-01-w2MFTvQ
Mobile Marketing Association (2009). Mobile marketing. Retrieved July 31st, 2014 from:
http://www.mmaspain.com/index.htm
Munneke, M. (2014a). The airport app of the future. The Moodie Report´s e-Zine, 138, 28-29.
Munneke, M. (2014b). Social and digital media in travel retail. The Moodie Report´s e-Zine,
142, 11.
Norm, R. (2011). Mobile Marketing: How are consumers reacting?. PhoCusWright Innovation
Edition, 1-8.
Nueno, J., & Scholz, D. (1998). Creando valor para el cliente: el nuevo concepto de marketing.
Barcelona: Folio.
O'Connell, J., & Warnock-Smith, D. (2013). An investigation into traveller preferences and
acceptance levels of airline ancillary revenues. Journal of Air Transport Management, 33,
12-21. http://dx.doi.org/10.1016/j.jairtraman.2013.06.006
Oliver, R. (1993). Cognitive, affective and attribute bases of the satisfaction response. Journal
of Consumer Research, 20(3), 418-430. http://dx.doi.org/10.1086/209358
Rendeiro, R., & González, P. (2002). The commercial approach to airport industry
management. The case of Spanish airports. Boletín Económico de ICE, 2735, 55-65.
Sanz, S., Martí, J., & Ruiz, C. (2012). Aplicaciones publicitarias para móvil: Conocimiento,
actitudes, motivos de uso y valoración por parte de los adolescentes españoles. Pensar la
Publicidad. Revista Internacional de Investigaciones Publicitarias, 6(1), 255-270.
Scolari, C., Navarro, H., Pardo, H., García, I., & Soriano, J. (2009). Comunicación móvil:
Actores y producción de contenidos en Cataluña. Comunicación y Sociedad, 22(2), 159-185.
Shankar, V., & Balasubramanian, S. (2009). Mobile Marketing: A Synthesis and Prognosis.
Journal of Interactive Marketing, 23(2), 118-129. http://dx.doi.org/10.1016/j.intmar.2009.02.002
Sigala, M. (2001). Modelling E-Marketing Strategie: Internet Presence and exploitation of
Greek Hotels. Journal of Travel & Tourism Marketing, 11, 83-103.
http://dx.doi.org/10.1300/J073v11n02_05SITA (2012). The airport IT Trends Survey. Retrieved November 26th, 2014 from:
http://www.sita.aero/content/airport-it-trends-survey-2012
Song, J. (2014). Understanding the adoption of mobile innovation in China. Computers in
Human Behavior, 38, 339-348. http://dx.doi.org/10.1016/j.chb.2014.06.016
Spreng, A., Mackenzie, B., & Olshavsky, W. (1996). A reexamination of the determinants of
consumer satisfaction. Journal of Marketing, 60(3), 15-32. http://dx.doi.org/10.2307/1251839
The Appdate (2012). Report APPS September 2012. Retrieved November 26th, 2015 from:
http://www.theappdate.es
Vanhamme, J., & Snelders, D. (2001). The role of surprise in satisfaction judgements.
Dissatisfaction and Complaining Behavior. Journal of Consumer Satisfaction, 14, 27-45.
Vlachos, P., & Vrechopoulos, A. (2007). Mobile Marketing - Achieving Competitive Advantage
through Wireless Technology. Journal of Services Marketing, 21(7), 539-541.
http://dx.doi.org/10.1108/08876040710824906
Wang, D., Xiang, Z., & Fesenmaier, R. (2014). Adapting to the mobile world: A model of
smartphone use. Annals of Tourism Research, 48, 11-26.
http://dx.doi.org/10.1016/j.annals.2014.04.008
World Airport Awards (2013). World`s Best Airport. Retrieved August 8th, 2014 from:
http://www.worldairportawards.com
Yang, Z., & Peterson, R. (2004). Customer perceived value, satisfaction, and royalty: The role
of switching costs. Psychology and Marketing, 21(10), 779-822.
http://dx.doi.org/10.1002/mar.20030
Yoo, B., Donthu, N., & Lee, S. (2000). An examination of selected marketing mix elements and
brand equity. Journal of the Academy of Marketing Science, 28(2), 195-211.
http://dx.doi.org/10.1177/0092070300282002
Yu, T., & Dean, A. (2001). The contribution of emotional satisfaction to consumer loyalty.
International Journal of Service Industry Management, 12(3), 234-250.
http://dx.doi.org/10.1108/09564230110393239