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TÜRK TURİZM SEKTÖRÜNÜN VE AVRUPA BİRLİĞİ TURİZM SEKTÖRÜNÜN REKABET AÇISINDAN KARŞILAŞTIRILMASI

COMPARISON OF THE TURKISH TOURISM SECTOR AND THE EUROPEAN UNION TOURISM SECTOR IN TERMS OF COMPETITIVENESS

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Abstract (2. Language): 
In the Mediterranean region, the competition between countries offering similar products, including Turkey, has gained a great dimension. Having the newest and most modern facilities in the region, close to 90% of the customers of the EU countries are leading the evaluation of the member countries of the EU as both customers and competitors in studies on competition and competitiveness of Turkey. Therefore, it would be useful to compare the Turkish tourism industry with EU tourism in terms of competitiveness and to see whether our competitive power is superior or weaker than the EU. For this purpose, a comparative analysis was carried out based on the data of official sources in WTO and Turkey. As a result, it seems that Turkey, at the stage of integration with the EU, must take serious steps in terms of economic, legislative and organizational aspects in the tourism sector.
Abstract (Original Language): 
Akdeniz bölgesinde, Türkiye’nin de aralarında yer aldığı benzer ürünü sunan ülkeler arasındaki rekabet büyük bir boyut kazanmıştır. Bölgedeki en yeni ve modern tesislere sahip olan ülkenin müşterilerinin yüzde 90’ına yakınının AB ülkelerinden olması, Türkiye’nin rekabet ve rekabet gücü ile ilgili çalışmalarda AB’ye üye ülkelerin hem müşteri hem de rakip olarak ayrı ayrı değerlendirmesine yol açmaktadır. Bundan dolayı Türk turizm sektörünü AB turizmi ile rekabet gücü açısından karşılaştırmak ve rekabet gücümüzün AB’ye oranla üstün ya da zayıf yönleri görmek faydalı olacaktır. Bu amaç doğrultusunda çalışmada WTO’nun ve Türkiye’deki resmi kaynakların verilerine dayanılarak bir karşılaştırma analizi yapılmıştır. Sonuç olarak AB ile bütünleşme aşamasındaki Türkiye'nin, turizm sektöründe ekonomik, mevzuat ve örgütlenme açısından ciddi adımlar atmak zorunda olduğu görülmektedir.
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REFERENCES

References: 

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