MARKETING AND ORGANISATION PROBLEMS OF THE WORLD'S BIG EST HAZELNUT MARKETING ORGANISATION (A CAS K STUDY ON FlSkOBİRLİK OF TUllKEY)

The hazel is a tree growing lo Three to four metres in height, and is capable of producing null within four lo five years of planting. Ibe necessary climatic conditions for optimum nut production are temperatures of 13'-16* c. In winter and 36°-37" c- In summer, and a great deal of ruinfaaZ. at least 755 mm per year. These condiliun* are met almost exactly in the liast and West Black Sea coastal regions of Northern Turkey, at altitudes of up to ciOU motors'- Hazelnuts are produced on a very small scale In most of I he countries which meet these climatic conditions, for example. France, Jian, the U.S.A, and China, but the only significant producers arc Spain. Italy and Turkey,Turkey has always been the world's largest producer of ha* zelnuls. In 197-1, for example, slio produced sixty-four per cent of the total world production. Turkish growers are not particularly efficient- Ihey achieve this output by having tlic largest suitable growing per cent o[ the world total. Other imaller growers have much higher yields. In 1974 Italy with only thirteen per cent of the world ha/elnul area produced about twenty-seven per cent o! the world production*- In that year Turkey achieved u yield ol only 7M kg. per hectare compnred to Italy's 1,200 kg. per hectare.