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  • How to measure customer value and its relationship with shareholder value in a business-to-business market
  • Marketing assets: Relating brand equity and customer equity
  • MÜŞTERİ DEĞERİ, MÜŞTERİ SERMAYESİ VE OTEL PERFORMANSI İLİŞKİSİ ÜZERİNE KAVRAMSAL BİR DEĞERLENDİRME
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Arastirmax Scientific Publication Index