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FACTORS AFFECTING BRAND LOYALTY IN FOOTBALL: AN APPLICATION ON “THE BIG FOUR” FOOTBALL CLUBS IN TURKISH SUPER LEAGUE
İÇSEL PAZARLAMA TEMELİNDE İNSAN KAYNAKLARI UYGULAMALARININ MÜŞTERİ MEMNUNİYETİNE ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA
The Effect of Brand Image on Consumer Behaviour: Case Study of Louiss Vuitton-Moet Hennessy
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