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ALGILANAN RİSKİN GÜVEN ÜZERİNDEKİ ETKİSİ: BORSADA FAALİYETTE BULUNAN YATIRIMCILAR VE ARACI KURUMLARA YÖNELİK BİR ARAŞTIRMA

THE EFFECT OF PERCEIVED RISK ON TRUST: A STUDY TOWARD INVESTORS OPERATING IN STOCK EXCHANGE AND BROKERAGE HOUSE

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Abstract (2. Language): 
The aim of this study is to examine the relationship between investors in the stock exchange and the brokerage house in the context of perceived risk and trust variables. In order to achieve this purpose, the data has been collected from the individuals who interested in stock exchange in Kayseri. Total 241 questionnaires was used in the analyses. The analyses were performed using SPSS 20.0 (Statistical Package for the Social Sciences). As a result of the analyses, it has been found that the performance risk variable is the sub-dimension of the perceived risk has significant and negative effect on trust. In addition, other sub-dimensions of perceived risk (financial risk, social risk, physical risk, psychological risk and time risk) have no effect on trust.
Abstract (Original Language): 
Bu çalışmanın temel amacı, borsada faaliyette bulunan yatırımcılar ile hizmet satın aldıkları aracı kurumlar arasındaki ilişkinin algılanan risk ve güven bağlamında incelenmesidir. Bu amaca ulaşmak için, Kayseri'de borsa ile ilgilenen bireyler üzerinde anket yöntemi ile ihtiyaç duyulan veriler toplanmıştır. Toplam 241 anket dikkate alınarak analizler uygulanmıştır. Analizler SPSS 20.0 (Statistical Package for the Social Sciences) programı kullanılarak gerçekleştirilmiştir. Yapılan analizler sonucunda, algılanan risk değişkeninin alt boyutlarından olan performans riskinin güven üzerinde anlamlı ve negatif etkisinin olduğu belirlenmiştir. Buna ek olarak, algılanan riskin diğer alt boyutlarının (finansal risk, sosyal risk, fiziksel risk, psikolojik risk ve zaman risk) güven üzerinde etkili olmadığı tespit edilmiştir.
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