Advertisements Specified Only For Small Kids To Adolescent Kids, Effects Of It On Children, Parents In India

Advertising is very much responsible for creating a consumer image in children which they accept as true and act immediately to buy that good which is being advertised. The idea is not about selling in present but making the future customers from now only by communicating the message to kids regarding the importance of the articles in their life. Now kids ask for branded products at the early age of their life as compared to older times. It is only due to the advertisements effect on them. Now companies have started advertising specified only for small kids to adolescent kids. The effects of it on children is much more these days. Children watch the commercials and force their parents to buy that product whether it is for their use or not. This article has concentrated the effect of advertisements on small kids to adolescent kids and how it affects the parents of those kids. The research is done with the help of questionnaire and interviewing the parents. And also the secondary data is used for explaining the different stages of kids and the effect of advertisements on them. During the research it is found that Majority (85%) of the mother's shop if given such products free for their children. 80% of the respondents are of view that with some gift or game activity for kids attracts the attention of their child towards the products.