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İNTERNETİN HALKLA İLİŞKİLER ARACI OLARAK KULLANİMİ

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2002
Author Name
Abstract (2. Language): 
Public Relations, as an administrative process, has an important function in the creation and continuation of the institional image. The internet, which is the invention of the century, is an ideal meduim for public relations in performing its various roles ranging from promotion to participation. This study aims to discuss the use of internet as a public relations' medium.
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  • 2
847-856
  • Turkish

REFERENCES

References: 

-Atabek, Ümit (2001). "İnternet ve Sosyal Bilimlerde Metodoloji".http://www.iiet.gazi.edu.tr,31.01.2001. -Biber, Ayhan (2000). "İnternet ve Halkla İlişkiler". İletişim. Kış 2000/8:157-171.
-Bensghir, Kaya Türksel (2000). "Halkla İlişkilerde Etkileşimli İletişim: Web(www)". Amme İdaresi Dergisi, 33(1):111 -131. -Hill, L. N. ve C. White (2000), "Public Relations Practitioners' Perception of the World Wide Web as a Communications Tool".
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İLETİŞİM FAKÜLTESİ DERGİSİ/'İntemet'in Halkla ilişkiler Aracı Olarak Kullanımı
-Public Relations Review. 26(1):31-51. http://www.sciencedirect.com
-Timisi, Nilüfer (1999). Yeni İletişim Teknolojileri ve Demokrasi: İnternet Ortamında Kamusal Katılım. Yayınlanmamış doktora tezi. A.Ü.Sosyal Bilimler Enstitüsü, Ankara.
-White, Candace ve N., Raman (1999). "The World Wide Web as a Public Relations Medium: The Use of Research, Planning, and Evaluation in Web Site Development". Public Relations Review. 25(4):405-419. http://www.sciencedirect.com
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