Buradasınız

Anasayfa » Content

SEÇİM KAMPANYALARINDA SİYASAL PAZARLAMA YAKLAŞIMI AÇISINDAN İLİŞKİ PAZARLAMASI BOYUTU VE BÜTÜNLEŞİK PAZARLAMA İLETİŞİMİ

Relationship Marketing And Integrated Marketing Communication In Election Campaigns Related To Political Marketing Approach

Journal Name:

  • İstanbul Üniversitesi İletişim Fakültesi Dergisi

Publication Year:

  • 2003

Key Words:

Author NameUniversity of Author
Abstract (2. Language): 
Relationship marketing in political marketing has been emerged as a new paradigm in the 21. century. Relationship marketing especially has led to a better understanding of political marketing and political communication concepts. Comprehensive Political Marketing approach is the new emphasis on the subject in recent years and CPM approach has contributed to efficient and effective implementation of political communication in political marketing. Another recently emerged approach in political marketing is the integrated marketing communication approach used within the political communication process. In further studies about political marketing researches conducted to determine rational models of voters' behaviour will have a complementary effect on political science.
Bookmark/Search this post with
FULL TEXT (PDF): 
PDF icon arastirmax-secim-kampanyalarinda-siyasal-pazarlama-yaklasimi-acisindan-iliski-pazarlamasi-boyutu-butunlesik-pazarlama-iletisimi.pdf
  • 1
327-338
  • Turkish

REFERENCES

References: 

-BELCH, George E. & Michael A. Belch (2001). Advertising and Promotion - An Integrated Marketing Communications Perspective, Fifth Edition, McGraw-Hill Irwin.
-BOZKURT,
İzze
t (2000). Bütünleşik Pazarlama İletişimi, MediaCat Kitapları, İstanbul.
İLETİŞİM FAKÜLTESİ DERGİSİ/Seçim Kampanyalarında Siyasal Pazarlama Yaklaşımı
Açısından İlişki Pazarlaması Boyutu ve Bütünleşik Pazarlama İletişimi
-DEAN, Dianne
&
Robin CROFT (2001). "Friends and Relations: Long-Term Approaches to Political Campaigning", European Journal of Marketing, Vol.35, No. 11/12, s.l 197-1216.
-GEGEZ, A. Ercan (1993). "Pazarlamanın Gelişim Süreci ve Politik Pazarlama", Pazarlama Dünyası, Sayı.19, Yıl.4, Ocak-Şubat, s.39-40. -HARRIS, Phil (2001). "Commentary Machiavelli, Political Marketing and Reinventing Government", ", European Journal of Marketing, Vol.35, No.9/10, s.l 136-1154.
-İSLAMOĞLU, A. Hamdi (2002). Siyaset Pazarlaması, 2. Baskı, Beta Basım A.Ş., İstanbul.
-LESS-MARSHMENT,
Jennife
r (2001). "The Product, Sales and Market-Oriented Party", European Journal of Marketing, Vol.35, No.9/10, s.1074-1084.
-O'CASS, Aron (2002). "Political Advertising Believability and Information Source Value During Elections", Journal of Advertising, Volume:31, Issue: 1, Spring, s. 63-74.
-ODABAŞI, Yavuz ve Mine OYMAN (2002). Pazarlama İletişimi Yönetimi, 2. Baskı, MediaCat, Eskişehir.
-O'SHAUGHNESSY, Nicholas (2001). "The Marketing of Political Marketing", European Journal of Marketing, Vol.35, No.9/10, s.1047-1057.
-PINKLETON, Bruce E., Nam-Hyun Urn & Erica WEINTRAUB AUSTIN (2002). "An Exploration of The Effects of Negative Political
337
İLETİŞİM FAKÜLTESİ DERGİSİ/Seçim Kampanyalarında Siyasal Pazarlama Yaklaşımı
Açısından İlişki Pazarlaması Boyutu ve Bütünleşik Pazarlama İletişimi
Advertising on Political Decision Making", Journal of Advertising, Volume XXXI, Number 1, Spring, s. 13-25.
-R.BAINES, Harris & R.LEWIS (2002). "The Political Marketing Planning Process: Improving Image and Message in Strategic Target Areas", Marketing Intelligence & Planning, Volume:20, Issue: 1, s.6-14. -S.WALLER, David (2002). "Advertising Agency-Client Attitudes Towards Ethical Issues in Political Advertising", Journal of Business Ethics, Volume:36, Issue:4, April, s.347-354.
-TAN, Abmet (2002).
Politi
k Pazarlama, Papatya Yayıncılık, İstanbul.
338

Thank you for copying data from http://www.arastirmax.com