Current Position and Significance of Institutional Identity Concept
Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
Key Words:
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
Institutional identity is the visual and behavioral presentation of what an institution is, what it does and how it does it. Without an institution, there cannot be institutional identity. Born with an institution, institutional identity grows, flourishes and is developed as well. For the formation of a permanent institutional identity, the elements of institutional identity should not be changed frequently. A firm or a brand functioning in the market toith an identity established successfully develops itself, strengthens its position in the market, also increases its market share and moves ahead of its rivals.
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FULL TEXT (PDF):
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