Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
Since the day advertising existed, the role of advertisements is to reflect the society we live in. Till now, these images are reflected vividly in television and radio. Nowadays, the images, pictures, music and advertisements of our century are not only reflected in television and radio, but also via internet. The world is now welcoming a new technological development in the advertising sector. This new and developing trend -internet-brings along two questions: First of all, what is the capability and knowledge of advertising professionals with respect to the use of internet for advertising. Secondly, what are the advantages/disadvantages of using internet as an advertising medium compared to other more traditional channels.
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