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ALIŞVERİŞ MERKEZLERİ İÇİN 5N 1K: CİNSİYET ETKİSİ VE GENÇLER

5W’s AND 1H FOR SHOPPING MALLS: GENDER EFFECT AND TEENAGERS

Journal Name:

  • Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publication Year:

  • 2007

Key Words:

Keywords (Original Language):

Author NameUniversity of AuthorFaculty of Author
Abstract (2. Language): 
The study contains the results of a survey conducted on 1002 teenager boys and girls between fifteen and nineteen ages, in Đzmir, the third largest city of Turkey. The purpose of the study isto explore whether boys and girls differ in their shopping mall behavior and criteria they consider when they select a shopping mall to go. The data were subjected to factor analysis to reduce the data, and to one-way analysis of variance and chi-square tests to test the gender differences. The findings indicate statistically significant differences among genders in many of behavioral variables as well as the criteria taken into consideration when selecting shopping mall to go.
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Abstract (Original Language): 
Bu çalışma, Türkiye’nin üçüncü büyük şehri olan Đzmir’de, on beşve on dokuz yaşarasındaki 1002 genç kız ve erkek üzerinde yapılmışbir araştırmanın sonuçlarını içermektedir. Çalışmanın amacı, genç kız ve erkekler arasında alışverişmerkezindeki davranışları ve gidecekleri alışverişmerkezini seçerken göz önünde bulundurdukları ölçütlere verilen önem açısından fark olup olmadığını açıklamaktır. Çalışmada, verilerin azaltılabilmesi için faktör analizi, cinsiyet farklılıklarını test edebilmek için ise varyans analizi ve ki-kare testi kullanılmıştır. Bulgular, iki cinsiyet arasında birçok davranışsal değişken bakımından olduğu kadar gidilecek alışverişmerkezinin seçiminde göz önünde bulundurulan ölçütler bakımından da istatistiksel olarak anlamlı farklılıklar bulunduğunu göstermektedir.
FULL TEXT (PDF): 
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  • 1
474-495
  • English

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