The Text, Message and Contents of Advertisements in the Banking Sector
Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
Key Words:
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
The development of mass communication tools has created a dynamics in the banking sector as it has in the other sectors. Social, culture!, economical and technological changes and developments have influenced the content and shapes of advertisement in Turkey's banking sector from its origins to present.
Today, by using more modern techniques, it has been aimed to reached all segments of community including people with money and the people who will have money possibly in the future (e.g. kids).
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