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A Study on the Effect of Tourism on Rural Development using SWOT Model (A Case Study in Sistan’s Qal’e Nou)

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Abstract (2. Language): 
Nowadays, the tourism industry and especially rural tourism has its own special place in the economy of different countries. Especially, it plays an active and important role in economic, social, and cultural development of developing countries. Qal’e Nou is a village with a unique environment offering many natural, historical, and cultural attractions. The issue concerning this study was that whether Qal’e Nou has the necessary potentials for development in terms of rural tourism or not? Thus, the research aims at clarifying tourism attractions of Qal’e Nou and studying the role of tourism in development of rural tourism. The statistical society included a number of 60 people from the locals, entrepreneurs and beneficiaries, specialists, etc. Using questionnaire, interviews, and the SWOT model, the effect of tourism on rural development of Qal’e Nou Village was studied. The results indicated that, because of having the necessary potentials for tourism development, Qal’e Nou can attract native and foreign tourists. Although it has tourism potentials, this village faces issues like not having enough facilities, no advertisement, and lack of infrastructures that hinder tourism development. The development of a center, therefore, named “The Office of Rural Tourism Development” in the village to survey and organize the tourism affairs as a long-term program and establishment of cheap rental village houses were suggested as a short-term program. Furthermore, based on the SWOT model, the competitive-offensive strategy for tourism development in this village will be presented.

REFERENCES

References: 

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