About The Marketing Communication
Journal Name:
- İstanbul Üniversitesi İletişim Fakültesi Dergisi
| Author Name | University of Author | Faculty of Author |
|---|---|---|
Abstract (2. Language):
In this article, it determines that marketing communication is the basic method which the enterprises send their messages to their mass to get?
As a result of double direction information flowing of marketing communication between the consumer and the enterprise, some marketing decision will appear.
The author try to figure out how these marketing decisions will be applied formally as well.
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FULL TEXT (PDF):
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